Central to who we are.

We see ourselves as part of the Hawke’s Bay community, and we sponsor various sports and community groups.

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One of these is the Triple Peaks Challenge. The Triple Peaks Challenge is an iconic mountain race in Hawke’s Bay for cyclists, runners and walkers. A local fixture since 1989, the event draws competitors from across the North Island. We have been proudly supporting the race as a sponsor for the past four years.

Another way we engage with our community is by supporting the Hawke's Bay Rescue Helicopter Trust. HBRHT is a registered charity which provides an air ambulance service to those needing urgent medical help, as well as search and rescue support in the region.

Their aim is to keep life-saving services free of charge and available to everyone. The HBRHT helicopter operates 24 hours a day, 365 days a year. Each year the crew flies close to 400 missions.